Sass and Belle

Over the years RJB Stone became a key player in the UK home and gift industry. As the company grew and more of the products were designed in-house, Richard realised there was a need for a feminine brand name that matched the fun, creative and design-led products that were being created. So, in 2009, the Sass & Belle brand was born. For Richard, it was clear that the brand should be named after his two daughters, Saskia and Alma Belle.